Investors new to exchange traded funds can get lost in the sheer number of options, and fresh ETFs are listing on the market almost every day it seems.

More ETF choices allow investors to shop around, but it takes time and research. Investment researcher Morningstar was out with some pointers this week on what to look for when considering investing in new ETFs.

Over 200 exchange traded products were launched in the first half of 2011, taking the business to nearly 1,300 funds, reports Patricia Oey for Morningstar.

ETF providers have rolled out new products for dividends, high-yield sectors and international countries in an effort to meet investor demand for income and growth.

Exchange traded funds have opened new markets and asset classes to individual investors. Passive ETFs provide liquid and cost-efficient exposure to markets, but investors should be mindful of the risks, especially with more sophisticated ETFs.

Morningstar offers some guidelines on how to sift through new ETFs:

Morningstar finds a few new ETFs worth a look:

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